The turnover generated in Germany by traditional online publicity increased to 381 million Euros in the first half of 2007. According to the German Association for Information Technology, Telecommunications and New Media (BITKOM) this represents an increase of 50% as compared to the first six months in 2006. The figures mentioned are based on a survey by the Thomson Media Control market research institute.
»It is possible to plan online campaigns always more precisely. Apart from measuring click rates in the meantime it has also become possible to obtain a large range of data on target groups and who is reached by these campaigns. And all this attracts more and more businesses to the internet«, explains Jörg Menno Harms, BITKOM vice president this trend. »We expect online PR to grow by two-digit rates by the end of this year.«
The driving forces behind this development are telecommunication providers and internet platforms. These spent about 82 million Euros on traditional online publicity in the first half of 2007. Next came trading and mail order businesses (74 million Euros), media and entertainment enterprises (48 million Euros), car manufacturers (41 millions) as well as banks and financial service providers (40 million Euros). The strongest growth was registered among utilities. These invested almost 3 million Euros in online publicity over the first six months of 2007 which is twice as much as was invested in the first half of 2006. 